Scott Design Inc.

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Our client’s challenge:

Genesis Creative Group, which plans and coordinates major events, sought a theme with supporting materials that would promote a sales incentive program for its client, Network General. The incentive program centered on a trip to Costa Rica that would be awarded to top salespersons. The theme, imagery, and deliverable pieces needed to generate high interest in the trip.

The Scott Design solution:

Scott Design created the  “Go Wild … Costa Rica” theme to stir excitement and a sense of adventure. Our creative team chose colorful images of the rain forest, birds, animals, a waterfall, and ziplines to develop the promotional materials. Scott Design used the exciting images and depictions of paradise to create a die-cut invitation, poster, brochure, stationery, screensaver, e-mail template, and other materials that were sent to the Network General sales team.