Scott Design Inc.

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Our client’s challenge:

Technology & Learning, a CMP Publications magazine, sought a new look and feel for its website, TechLearning.com, a popular portal for educators looking for information about technology. The company also desired a new cover and layout design for the magazine itself. The new designs for the website and magazine needed to work together to support the marketing objective of showing the client’s leadership in the education market. The company wanted to more successfully represent its leadership in the education market. The new designs would have to work together while also having distinct looks and maintaining ties to the existing designs.

The Scott Design solution:

Scott Design redesigned the client’s online presence, improving navigation to the site’s extensive content and including plenty of space for online advertising. The website’s reorganized structure guides visitors so they can easily find information, encouraging more hits and deeper visits to the site while providing more effective displays of online advertisers. Scott Design redesigned the magazine’s cover to project a more up-to-date newstand look with a powerful new logotype and a layout that allows for a flexible cover design. The inside spreads deliver a cleaner, more elegant layout but retain the magazine’s long-standing reputation as a leading provider of technology information.