Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
Author: Matt Scott
Matt Scott, the President of Scott Design, directs messaging, strategy, and client management. He manages large-scale marketing campaigns for a variety of enterprise clients, including Adobe Systems, Autodesk, and eBay. With Matt at the helm, Scott Design has built a reputation for outstanding customer service and efficient, professional delivery of award-winning work. As a former educator, he brings a common-sense marketing approach to education customers. And, with 20+ years of experience in high-tech marketing, Matt knows how to make complex technological products and solutions shine through effective design solutions. Matt has degrees in International Relations and Education from Stanford University. Matt serves as an Advisory Board Member at UC Santa Cruz Camp Kesem and is on the Strategic Marketing Advisory Committee at York School.
Adobe program marketing and sales tools
Sales reps and resellers can always use an easier way to find and share information with customers.
7 things to check before you click “Send”
Effective email continues to help businesses reach customers. Be sure to do a thorough review before you send your email blast using this checklist.
Infographic wins content marketing award
Gold Marcom award winner in the infographic category
K-12 education product launch and website design
When Teaching Channel decided to monetize its solution, the company needed a new site and materials to reach K-12 educators.
Collect more customer data by delivering 2 tiers of content
Using a two-tiered strategy lets you collect more leads with less risk of alienating potential customers early on in the sales cycle.
Interactive product selector wins B2B and microsite awards
Multiple awards for a B2B microsite
Product launch wins marketing and web awards
Several awards for product launch and business-to-business website
10 tips for successful B2B landing pages
Make the effort to optimize your landing pages, remembering that the user experience there is as important as the initial email. A dedicated, on-brand responsive landing page with a simple registration form can make all the difference.
Top 10 online marketing trends for 2014
With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.
Responsive email design
With so many users viewing sites on smartphones and tablets, ensuring engaging mobile experiences has become essential. Now, the responsive design strategy is being applied to emails, since more and more users worldwide view emails on mobile devices.
B2B Mobile Use infographic wins gold
Gold Marcom award in the infographic category