Adobe Acrobat Campaign

Our client’s story:

Adobe Systems wanted to present its Acrobat solutions to B2B enterprise customers, university professors, higher education IT personnel, and K-12 educators. Adobe also needed to provide effective messaging and strategies to the channel and field reps and distributors who interact with customers.

Scott Design has developed numerous print, web, and online pieces that focus on the benefits that speak most convincingly to the targeted audience for each campaign. Scott Design also created a series of animated Flash product demos for Acrobat on document sharing, feedback and approvals, and protecting information. The imagery, graphics, headlines, copy, and narration always keep the specific benefits front and center in the customer’s mind.