Marketing campaign for global organization

BSI, a leader in providing support to organizations who need to meet business standards, needed creative ideas to launch a new marketing campaign to promote its ISO 14001:2015 Accelerator service — a pre-certification consulting package. The visuals and copy for the campaign needed to educate the target audience on the urgency and importance of meeting the new standards plus the features and benefits of the service BSI was offering.

Scott Design worked with BSI reps to fully understand the target audiences’ challenges and how the BSI package met those challenges. The creative team  reviewed the BSI brand and creative guidelines to ensure that unique, targeted ideas supported the existing brand. Scott Design presented copy blocks (with headline ideas and supporting copy) and design concepts for social media graphics, which would be the primary mode of communication for the campaign.

Once creative concepts were selected — a dynamic theme that emphasized BSI’s ability to help their clients beat the approaching deadline — Scott Design wrote and produced the following marketing materials: social media graphics (for paid and organic) for LinkedIn and Twitter; a two-page data sheet; copy and marquee images for a BSI landing page; and a PowerPoint presentation to support the sales team.

The marketing materials enabled BSI to launch a timely marketing campaign that communicated with potential customers right at the moment when they needed to address the upcoming ISO certification deadline. Scott Design’s creativity, efficiency, and flexibility allow clients to jump on urgent marketing opportunities.