Online app wins innovation and emerging media awards

Adobe Amazon.com Product Selector Application

The Adobe/Amazon.com Product Selector is an interactive banner ad on Amazon.com that removes the guesswork for Adobe customers selecting products to buy. Instead of a static banner ad, the selector is an interactive application powered by Adobe ColdFusion and AJAX technology with a back-end database that recommends products and brings the user right to the Amazon.com purchasing page to shorten the sales cycle.