Top 5 B2B Mobile Myths [Infographic]
Think your B2B customers aren’t using mobile devices to visit your website and read your emails? Wrong! Here are the top 5 most common misconceptions about B2B mobile users.
Think your B2B customers aren’t using mobile devices to visit your website and read your emails? Wrong! More and more business professionals are using mobile devices such as tablets and smartphones for work. These B2B decision makers use their mobile devices for business, gathering information, conducting research, and buying products and services for their organizations. B2B companies and marketers need to optimize their mobile web and email experiences to cater to these business professionals. Here are the top 5 most common misconceptions about B2B mobile users.
Myth #1: Executives don’t use mobile devices for work
Myth #2: Executives don’t use mobile devices for business research
Myth #3: Executives don’t make purchases on mobile devices
Myth #4: Executives don’t read business email on mobile devices
Myth #5: Executives don’t care about mobile-friendly sites
Sources
Myth 1: B2B Marketers Can’t Ignore Mobile Any Longer, Bryson Meunier, Nov. 2012. The Connected Executive: Mobilizing The Path To Purchase, Forbes Insights, 2013. 13 B2B Mobile Marketing Statistics and Trends, Brandon Gaille, Nov. 2013.
Myth 2: The Evolving Path of Today’s Tech B2B Customer, Google/Compete, U.S., Sept. 2012. The Connected Executive: Mobilizing The Path To Purchase, Forbes Insights, 2013.
Myth 3: B2B Marketers Can’t Ignore Mobile Any Longer, Bryson Meunier, Nov. 2012. The Connected Executive: Mobilizing The Path To Purchase, Forbes Insights, 2013.
Myth 4: Email Client Market Share: Where People Opened in 2013, Lauren Smith/Litmus, Jan. 2014. 2012 Channel Preference Survey, Exact Target, April 2012.
Myth 5: What Users Want From Mobile, Equation Research and Compuware, 2011.
Download the B2B Mobile Myths infographic (PDF 437K)