Email Secrets of the Stars, Part 1 of a three-part series. The best way to make sure your emails get past spam filters is to make sure you don’t act like a spammer and your email doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to ensure that your email gets to your reader.
Blog We share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
We share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
Watch your language in your emails!
Want to make sure your email isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your email, alt tags, and in the file names of your graphics.
Top 10 reasons your website still matters
Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.
5 SEO Tips
If you’re looking for some easy-to-implement tactics to improve your search results rankings and drive even more people to your site or blog, check out these 5 ideas.
SEO: Don’t launch your website without it
Your web design or development project can be successful only if the target audience finds the site. At Scott Design, we place great importance on search engine optimization (SEO), the process of generating worthwhile traffic via non-paid search results. SEO is a fully integrated part of our process for designing, building, and launching a website.
What is CSS? (Why Tables for Layout is Stupid)
Still in the dark about what CSS is? Check out our presentation “Why Tables for Layout is Stupid” on why following Web Standards and using Cascading Style Sheets makes for superior sites. This cult classic, originally presented at Seybold, is now available in 20+ languages.
Our writing philosophy: Produce clear messages that motivate target audiences
Here are some basic guidelines for producing ad copy, HTML emails, and website content.
The Scott Design Process
By following a proven process we create online marketing programs that are successful.