If your mobile strategy is to just hope people stop using phones to look at the web and emails, you’re crazy! If you make your site and emails mobile-friendly using responsive design, you’ll reach more customers than ever.
Blog We share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
We share the latest trends in web design, email marketing, responsive design, mobile optimization, SEO, and more to help marketing professionals incorporate best practices and industry standards in their digital marketing strategies.
I turned off email images for a month …
I was curious to see how the emails I received in a given month looked without images, so I changed my email settings to stop downloading email images. I share examples of the four general types of emails that suffered without images.
More words that should be retired … or sent to rehab
A few years ago, I decried marketing’s overuse of a few words. Here’s a new list of words I’d like to see retired, or, in some cases, sent off to rehab. They’ve lost their voice, never had it, or have been used and abused to the point of uselessness, especially in marketing.
Four web and mobile awards for responsive B2B site
Several B2B and professional services website awards
Why tables for layout is stupid: Updating a fan favorite
“Why tables for layout is stupid” has been one on our most popular articles since it was published in 2004, with hundreds of thousands of visits and 24 international translations. Since more people access the web on their phones than from their desks and Google rewards mobile-ready sites, we decided it was time to update “Stupid Tables” to make it responsive.
The ABCs of SEO
Making sure your site is at the top of search results is the best way to ensure a steady stream of visitors. Follow the ABCs of SEO, and your website will start its rise to the top of the rankings.
Worldwide email client market share
It’s good practice to keep up with the latest information on how people are interacting with your digital marketing. Check out the most popular webmail, desktop, and mobile email clients, compiled from data collected from 1.16 billion email opens worldwide.
Increase email open rates with better subject lines
It doesn’t matter how well written or well designed your email is — or what a wonderful offer you are presenting to a perfectly segmented list. If the subject line doesn’t compel the recipient to open the email, then there’s no interaction with your content. Read eight ways to make sure your email subject line speaks enough to your audience members for them to want to read further.
Which emails do you check on mobile devices?
We asked our colleagues if they check their business-related emails on their phones. The results confirmed the reports: Most respondents, regardless of their age, use their phones, tablets, and other mobile devices to check both their personal and work emails.
Making sure your responsive emails work everywhere
We’ve provided a few pointers to help you make sure your emails work for everyone, no matter where they’re reading them.
15 for ’15
Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
Tailor your B2B content to the sales cycle
An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.