Product launch wins marketing and web awards

Teaching Channel Teams new product rollout campaign

Scott Design received a Gold MarCom Award, Gold Hermes Creative Award, Silver Horizon Interactive Award, and an Honorable Mention MarCom Award for its work on a tech product launch for a new online educational service, Teaching Channel Teams. The launch campaign included advertising, banner ads, tradeshow graphics, and a new logo and brand identity for the online product. Imagery included bright colors to attract a K-12 education audience, friendly people images, and compelling messaging that earned unprecedented response rates, including a 58% click-through rate on one of the banner ads.