McHale Engineering has years of experience, but didn’t have an online presence for reaching architects, commercial builders, and homeowners.
Tag: B2B marketing
Business-to-Business responsive websites, web apps, email, advertising, banner ads, landing pages, SEO, and content marketing
15 for ’15
Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
Tailor your B2B content to the sales cycle
An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.
Adobe program marketing and sales tools
Sales reps and resellers can always use an easier way to find and share information with customers.
Infographic wins content marketing award
Gold Marcom award winner in the infographic category
Email ranks highest for ROI
Email marketing edged out SEO as the marketing channel with the best ROI, according to more than 1,000 marketers who responded to the Econsultancy Email Marketing Industry Census 2014.
K-12 education product launch and website design
When Teaching Channel decided to monetize its solution, the company needed a new site and materials to reach K-12 educators.
Top 5 B2B Mobile Myths [Infographic]
Think your B2B customers aren’t using mobile devices to visit your website and read your emails? Wrong! Here are the top 5 most common misconceptions about B2B mobile users.
Collect more customer data by delivering 2 tiers of content
Using a two-tiered strategy lets you collect more leads with less risk of alienating potential customers early on in the sales cycle.
Interactive product selector wins B2B and microsite awards
Multiple awards for a B2B microsite
Strategies in a customer-driven market
How people and businesses make buying decisions has changed profoundly in the past few years, but marketing thinking has yet to catch up.
Product launch wins marketing and web awards
Several awards for product launch and business-to-business website