A few years ago, I decried marketing’s overuse of a few words. Here’s a new list of words I’d like to see retired, or, in some cases, sent off to rehab. They’ve lost their voice, never had it, or have been used and abused to the point of uselessness, especially in marketing.
Tag: content marketing
Copywriting, editing, content development, advertising copy, and SEO
15 for ’15
Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
Tailor your B2B content to the sales cycle
An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.
Infographic wins content marketing award
Gold Marcom award winner in the infographic category
Email ranks highest for ROI
Email marketing edged out SEO as the marketing channel with the best ROI, according to more than 1,000 marketers who responded to the Econsultancy Email Marketing Industry Census 2014.
Infographics
A picture is worth a thousand words — especially when it comes to explaining complex concepts, displaying survey results, and more.
Collect more customer data by delivering 2 tiers of content
Using a two-tiered strategy lets you collect more leads with less risk of alienating potential customers early on in the sales cycle.
Strategies in a customer-driven market
How people and businesses make buying decisions has changed profoundly in the past few years, but marketing thinking has yet to catch up.
Top 10 online marketing trends for 2014
With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.
B2B Mobile Use infographic wins gold
Gold Marcom award in the infographic category
Adobe Connection newsletter-authoring tool
Creating multiple targeted and customized newsletters is much easier with a custom, online authoring web app.
Infographic wins content marketing award
Award of Distinction for infographics