A Google event reveals some interesting statistics about online searches and how to optimize your marketing to capture your customers wherever they are online.
Tag: content marketing
Copywriting, editing, content development, advertising copy, and SEO
Marketing priorities for 2011
The beginning of a new year is a great time to develop your marketing strategies for the upcoming months.
The Art and Science of SEO
Although art and science are sometimes thought of as opposites, you can use the artistic process and the scientific method together to improve your website through SEO experiments.
Use analytics to improve your website, SEO, and e-mails
When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, content, and e-mails.
Getting inbound links to your site
Getting quality incoming links to your site is a good way to improve your site’s search engine optimization (SEO).
Optimizing your marketing content for B2B technology buyers
A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.
6 main sections your website needs
Your website should lead visitors to the information they want as quickly and easily as possible. This information should be organized into the main sections of your global website navigation. Most company websites have the same six main global navigation options: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.
How to improve your website in 3 steps
Whether you are developing a new website, or you’re looking to improve your existing website, there are three basic aspects of your website you should examine: Usability, Content, and Design.
The anatomy of a social media marketing plan
You don’t need to be a brain surgeon to put together a social media marketing plan. But you do need to make sure you’ve got the right stuff to make it work. Creating a successful online marketing plan takes bright ideas, good hearing, a big heart, fast hands, a funny bone, and stamina.
Divvying up duties with an agency
There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. With a good distribution of responsibilities and strong communication, the partnership with the outside agency can help you create strong and successful marketing programs.
Building an online marketing strategy
Build a foundation of a robust website, add the three pillars of search marketing, email marketing, and web analytics, and cap it off with a social media strategy.
Why one-size-fits-all design is rarely the best fit
Creating a custom website can be the difference between clothing your company in a one-size-fits-all t-shirt and suiting up in an outfit in just your size and style.