Some words have been used and abused in marketing and advertising to the point of uselessness. Others need a rest. Read what copywriters ought to do with them.
Tag: content marketing
Copywriting, editing, content development, advertising copy, and SEO
Marketing Treasure Map
You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your treasures.
Getting your emails read
Email Secrets of the Stars, Part 3 of a three-part series. If your email has survived the spam filters and made it past your reader’s trash bin, what can you do to make sure your message gets read? Here are a few tips on getting your email read rates up.
Getting your emails opened
Email Secrets of the Stars, Part 2 of a three-part series. Emails that make it into your readers’ in boxes need to then survive the ruthless pruning that goes on once the email arrives. How do you get a reader to open the email instead of clicking on the “this is spam” button or tossing it into the trash? Here are just a few ideas:
Getting your emails delivered
Email Secrets of the Stars, Part 1 of a three-part series. The best way to make sure your emails get past spam filters is to make sure you don’t act like a spammer and your email doesn’t look like it was created by a spammer. Here’s a quick list of some things you can do to ensure that your email gets to your reader.
Watch your language in your emails!
Want to make sure your email isn’t trapped by someone’s spam filter? Then, here are some words to avoid in the subject line, the body of your email, alt tags, and in the file names of your graphics.
Top 10 reasons your website still matters
Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.
5 SEO Tips
If you’re looking for some easy-to-implement tactics to improve your search results rankings and drive even more people to your site or blog, check out these 5 ideas.
Our writing philosophy: Produce clear messages that motivate target audiences
Here are some basic guidelines for producing ad copy, HTML emails, and website content.