McHale Engineering has years of experience, but didn’t have an online presence for reaching architects, commercial builders, and homeowners.
Tag: digital marketing
15 for ’15
Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
Tailor your B2B content to the sales cycle
An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.
7 things to check before you click “Send”
Effective email continues to help businesses reach customers. Be sure to do a thorough review before you send your email blast using this checklist.
Infographic wins content marketing award
Gold Marcom award winner in the infographic category
Email ranks highest for ROI
Email marketing edged out SEO as the marketing channel with the best ROI, according to more than 1,000 marketers who responded to the Econsultancy Email Marketing Industry Census 2014.
K-12 education product launch and website design
When Teaching Channel decided to monetize its solution, the company needed a new site and materials to reach K-12 educators.
Marketing priorities for 2011
The beginning of a new year is a great time to develop your marketing strategies for the upcoming months.
Building an online marketing plan
Information about putting together an online marketing plan for your business.