In a start-to-finish role, Scott Design created and implemented an email, registration page, and prize giveaway that helped generate optimal response numbers to an online survey.
Tag: email design
Best practices in email design, email development, copywriting, content development, email campaigns, and landing pages
Online email creation app wins awards
Multiple awards for microsite, web apps, and newsletters
Intuit product marketing materials
Intuit wanted marketing materials to promote a new program. Scott Design created an email template and quick-start guide that reps use to communicate with two distinct audiences.
Adobe campaign emails and landing pages
Scott Design created a series of responsive emails and landing pages targeted at driving specific customer groups to view promotional materials.
I turned off email images for a month …
I was curious to see how the emails I received in a given month looked without images, so I changed my email settings to stop downloading email images. I share examples of the four general types of emails that suffered without images.
Worldwide email client market share
It’s good practice to keep up with the latest information on how people are interacting with your digital marketing. Check out the most popular webmail, desktop, and mobile email clients, compiled from data collected from 1.16 billion email opens worldwide.
Increase email open rates with better subject lines
It doesn’t matter how well written or well designed your email is — or what a wonderful offer you are presenting to a perfectly segmented list. If the subject line doesn’t compel the recipient to open the email, then there’s no interaction with your content. Read eight ways to make sure your email subject line speaks enough to your audience members for them to want to read further.
Which emails do you check on mobile devices?
We asked our colleagues if they check their business-related emails on their phones. The results confirmed the reports: Most respondents, regardless of their age, use their phones, tablets, and other mobile devices to check both their personal and work emails.
Making sure your responsive emails work everywhere
We’ve provided a few pointers to help you make sure your emails work for everyone, no matter where they’re reading them.
15 for ’15
Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
7 things to check before you click “Send”
Effective email continues to help businesses reach customers. Be sure to do a thorough review before you send your email blast using this checklist.
Top 10 online marketing trends for 2014
With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.