Information about putting together an online marketing plan for your business.
Tag: marketing campaign
Integrated marketing campaigns including responsive websites, online apps, emails, banner ads, landing pages, direct mail, brochures, advertising, search engine optimization, microsites, and marketing content
Use analytics to improve your website, SEO, and e-mails
When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, content, and e-mails.
Optimizing your marketing content for B2B technology buyers
A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.
Zahm Gems Rebrand
Scott Design rebranded luxury jeweler Zahm Gems, highlighting Philip Zahm’s real-life, danger-tinged travels to acquire stunning gems in exotic places.
Adobe Acrobat Campaign
Scott Design developed print, web, interactive pieces that focus on the benefits that speak most convincingly to the targeted audience for each campaign.
Adobe Seminar Campaigns
Scott Design created email announcements, enticements, and reminders to drive attendance for three distinct traveling seminars.
Monterey Bay Aquarium Research Institute
Scott Design created a brochure, annual report, poster, and stationery cards that incorporate MBARI’s underwater imagery.
3 steps to successful design
Whether you measure your success through visits to your website, leads generated from your email campaign, direct mail response, or click-through rate from your banner ads, a proven process helps to ensure you get the results you seek.
Building an online marketing strategy
Build a foundation of a robust website, add the three pillars of search marketing, email marketing, and web analytics, and cap it off with a social media strategy.
Top 10 reasons your website still matters
Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.