Although art and science are sometimes thought of as opposites, you can use the artistic process and the scientific method together to improve your website through SEO experiments.
Tag: online marketing
Websites, responsive design, web apps, email campaigns, advertising, banner ads, landing pages, SEO, flash, microsites, rebranding, web design, web development, WordPress websites, and content marketing
DFJ Venture Capital Website
Scott Design created this award-winning website that featured interactive cards that provided quick and visually compelling ways to find information on the site.
New hot design for hotdesign.com
When we design websites for our clients, we put ourselves in the shoes of potential customers and determine what visitors are looking for on the site. We did the same when we started to redesign hotdesign.com. The latest version of the Scott Design website features more rich content, cleaner navigation, and a bold new design.
Use analytics to improve your website, SEO, and e-mails
When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, content, and e-mails.
Monitoring your online presence for free
There are some great free tools to monitor your online presence. Most of these require a few minutes to set up and then a few minutes per day to monitor. There are some that you can use once a month to track how your online brand is over time.
Getting inbound links to your site
Getting quality incoming links to your site is a good way to improve your site’s search engine optimization (SEO).
WordPress website redesign wins design awards
Multiple awards for cultural blog and website redesign
Optimizing your marketing content for B2B technology buyers
A survey shows that the top best practices for optimal marketing to B2B technology customers include creating a variety of content, delivering high-quality writing,and providing easy access to all of your content online.
6 main sections your website needs
Your website should lead visitors to the information they want as quickly and easily as possible. This information should be organized into the main sections of your global website navigation. Most company websites have the same six main global navigation options: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.
InDesign 10th Anniversary Microsite
Scott Design created the 10th anniversary page for Adobe InDesign, the design and publishing software that we’ve used since it was first released.
How to improve your website in 3 steps
Whether you are developing a new website, or you’re looking to improve your existing website, there are three basic aspects of your website you should examine: Usability, Content, and Design.
Email best practices: The basics
Get started with best practices in email marketing to ensure success. The basic goal of email marketing: Deliver professional email communications, to an interested audience, containing information they find relevant, timely, and valuable, and that conform to best practices and anti-spam laws.