Tag: online marketing

Websites, responsive design, web apps, email campaigns, advertising, banner ads, landing pages, SEO, flash, microsites, rebranding, web design, web development, WordPress websites, and content marketing

Interactive product selector wins B2B and microsite awards

Multiple awards for a B2B microsite

Strategies in a customer-driven market

How people and businesses make buying decisions has changed profoundly in the past few years, but marketing thinking has yet to catch up.

Product launch wins marketing and web awards

Several awards for product launch and business-to-business website

10 tips for successful B2B landing pages

Make the effort to optimize your landing pages, remembering that the user experience there is as important as the initial email. A dedicated, on-brand responsive landing page with a simple registration form can make all the difference.

Top 10 online marketing trends for 2014

With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.

Responsive email design

With so many users viewing sites on smartphones and tablets, ensuring engaging mobile experiences has become essential. Now, the responsive design strategy is being applied to emails, since more and more users worldwide view emails on mobile devices.

B2B Mobile Use infographic wins gold

Gold Marcom award in the infographic category

Google webinar emails and landing pages

With a series of webinars coming up, Google wanted clear, clean templates in order to customize emails and landing pages for each event.

Designing responsive websites

From a web designer perspective, responsive design provides new challenges. Establishing a look and feel for the site is just the beginning. A design team should think about the different experiences for each user (laptop, desktop, tablet, and phone) and determine what’s optimal for each.