Tag: search engine optimization

Best practices for SEO, copywriting, editing, content development, and web development

Top 10 online marketing trends for 2014

With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.

Multi-language, responsive WordPress website

A responsive, multi-language website that can be updated with ease helps eQuest communicate with their worldwide audience.

5-point checklist to supercharge your company’s website

Now is a great time to take a look under the hood of your company’s website to make sure it’s a high-performance marketing machine. Depending on how long it’s been since you launched your organization’s site, you might need minor service, a few new parts, or a major service to really improve performance.

The right way to use web analytics

While you can’t get exact numbers from any one analytics program, the data from one program, such as Google Analytics, can be used to do valuable comparisons that can help you gain insights about your visitors, spot patterns and trends, and figure out what is working on your site and what isn’t.

Are Google Analytics accurate?

There are many different sources for web analytics. You can set up free Google Analytics on your site, you might get analytics from your website or blog host, and you might have paid for an advanced analytics tool. But what happens when they all return different numbers in their reports? Which one is right?

Accuracy vs. precision in web analytics

When looking at web analytics reports, it’s easy to get sucked in by the numbers and start treating the metrics as precise counts. There is a difference between “accurate” and “precise,” and this difference is particularly useful when working with analytics data.

SwiftTest Website Redesign

Scott Design designed and built a customized WordPress site, which established a new, distinctive look and a way for the client’s staff to make updates.

Best practices for blogs: Subdirectory vs. subdomain [Infographic]

The question of where to host your site for best SEO comes up often. The quick answer is usually to have it in a subdirectory of your main site, though there are a few exceptions.

4 ways to make Google love your site

Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.