A Google event reveals some interesting statistics about online searches and how to optimize your marketing to capture your customers wherever they are online.
Tag: search engine optimization
Best practices for SEO, copywriting, editing, content development, and web development
Marketing priorities for 2011
The beginning of a new year is a great time to develop your marketing strategies for the upcoming months.
Building an online marketing plan
Information about putting together an online marketing plan for your business.
The Art and Science of SEO
Although art and science are sometimes thought of as opposites, you can use the artistic process and the scientific method together to improve your website through SEO experiments.
Use analytics to improve your website, SEO, and e-mails
When building your online presence, you should make sure you set up analytics tools at the outset to see what works, find opportunities you’re missing, and fine-tune your website, content, and e-mails.
Getting inbound links to your site
Getting quality incoming links to your site is a good way to improve your site’s search engine optimization (SEO).
6 main sections your website needs
Your website should lead visitors to the information they want as quickly and easily as possible. This information should be organized into the main sections of your global website navigation. Most company websites have the same six main global navigation options: Home, Products or Services, About Us, Contact Us, Custom Information, and Dynamic Content.
How to improve your website in 3 steps
Whether you are developing a new website, or you’re looking to improve your existing website, there are three basic aspects of your website you should examine: Usability, Content, and Design.
Divvying up duties with an agency
There are a lot of great reasons to use an agency for your marketing instead of doing everything in-house. With a good distribution of responsibilities and strong communication, the partnership with the outside agency can help you create strong and successful marketing programs.
Venture capital website wins multiple awards
National and international awards for the B2B corporate website
Marketing Treasure Map
You know that you have some real treasures to offer your customers: your superb services, your excellent products, your unequaled solutions. But how do you make sure that someone looking for your treasure actually finds it? You must make sure the route is clearly marked and that those wandering the oceans of information on the Internet actually land on your website and find their way to your treasures.
Top 10 reasons your website still matters
Some web observers have declared the traditional company website irrelevant. They contend that information-seekers are relying on other online sources such as blogs, social networking sites, webinars, RSS feeds, e-newsletters, and articles. Indeed, in a few quick keystrokes, audiences can discover a lot about your company without ever seeing your website. But don’t believe all the hype. Customers, partners, investors, analysts, and journalists can learn a lot about your company in other places, but your website still matters.