As we approach midseason for 2015, it’s a great time to assess how your digital marketing, marcom, and branding strategies are working out. With six more months in the year, it’s not too late to readjust your own playbook to pull out some digital marketing wins.
Tag: seo
Search engine optimization, copywriting, editing, content development, and web development
Mobile-friendly website for a mobile detailer
Scott Design created a mobile-friendly website with SEO-optimized images and copy to replace an outdated, Flash-based website. The new responsive design lets visitors from all devices learn about the company and schedule services.
Digital NEST website redesign
A nonprofit dedicated to bringing technology and training to underserved youth wanted to redesign its website to better reach its audiences: students, community businesses, volunteers, and donors.
Structural engineering firm website wins design awards
Design awards in corporate, B2B, and construction website categories
Four web and mobile awards for responsive B2B site
Several B2B and professional services website awards
Why tables for layout is stupid: Updating a fan favorite
“Why tables for layout is stupid” has been one on our most popular articles since it was published in 2004, with hundreds of thousands of visits and 24 international translations. Since more people access the web on their phones than from their desks and Google rewards mobile-ready sites, we decided it was time to update “Stupid Tables” to make it responsive.
The ABCs of SEO
Making sure your site is at the top of search results is the best way to ensure a steady stream of visitors. Follow the ABCs of SEO, and your website will start its rise to the top of the rankings.
WordPress website for structural engineer
McHale Engineering has years of experience, but didn’t have an online presence for reaching architects, commercial builders, and homeowners.
15 for ’15
Clients often ask us where we think they should focus their marketing efforts to make sure they are hitting all the right targets. As the year comes to a close, here are 15 things we think you should consider for next year. They represent our top five recommendations each for 2015 for digital marketing, marketing communications, and branding strategy.
Email ranks highest for ROI
Email marketing edged out SEO as the marketing channel with the best ROI, according to more than 1,000 marketers who responded to the Econsultancy Email Marketing Industry Census 2014.
Strategies in a customer-driven market
How people and businesses make buying decisions has changed profoundly in the past few years, but marketing thinking has yet to catch up.
Top 10 online marketing trends for 2014
With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.