An annual report on content use by B2B technology buyers shares insights and best practices for content development for the different parts of the technology product sales cycle. Marketers must develop the correct content to engage, connect, and build trust with customers at the right time in the sales cycle.
Tag: web design
Web design, rebranding, responsive websites, microsites, interactive design, landing pages, WordPress website design, online marketing, and banner ads
Infographic wins content marketing award
Gold Marcom award winner in the infographic category
Infographics
A picture is worth a thousand words — especially when it comes to explaining complex concepts, displaying survey results, and more.
K-12 education product launch and website design
When Teaching Channel decided to monetize its solution, the company needed a new site and materials to reach K-12 educators.
Top 5 B2B Mobile Myths [Infographic]
Think your B2B customers aren’t using mobile devices to visit your website and read your emails? Wrong! Here are the top 5 most common misconceptions about B2B mobile users.
Interactive product selector wins B2B and microsite awards
Multiple awards for a B2B microsite
10 tips for successful B2B landing pages
Make the effort to optimize your landing pages, remembering that the user experience there is as important as the initial email. A dedicated, on-brand responsive landing page with a simple registration form can make all the difference.
Top 10 online marketing trends for 2014
With 2014 just beginning, it’s a good time to examine some of the hottest trends in online marketing and web design. Here’s our take on the most relevant technologies and strategies to watch and implement this year.
Designing responsive websites
From a web designer perspective, responsive design provides new challenges. Establishing a look and feel for the site is just the beginning. A design team should think about the different experiences for each user (laptop, desktop, tablet, and phone) and determine what’s optimal for each.
Adobe Web Tools Selector
Helping customers figure out which software is best for them can be challenging, unless you have an online tool that provides instant recommendations.
What is responsive design?
Responsive design refers to a website’s layout and content changing, depending on the size of the user’s viewing screen. This adjustment optimizes a web experience for all users — from desktop and laptop users to tablet and smartphone users.
Multi-language, responsive WordPress website
A responsive, multi-language website that can be updated with ease helps eQuest communicate with their worldwide audience.